Sala Rondeau — Lead Brand Identity & Visual Design

Leading the brand identity and visual launch system for a cultural bar space, developing a cohesive design language across illustration, social media, and physical applications.

Overview

Sala Rondeau is a cultural bar space rooted in historic architecture and artistic community. As the lead designer, I am responsible for developing and implementing the full visual identity, shaping how the brand is expressed across digital and physical environments.

The goal is to create a distinctive and cohesive identity that reflects warmth, heritage, and storytelling while supporting the bar’s launch and long-term growth.

Brand Identity

Primary and secondary logo development
Typography direction and brand voice
Color palette rooted in deep greens and mineral tones
Visual system designed for scalability across applications

The identity blends Art Nouveau influences with surrealist and narrative illustration, drawing on themes of nature, history, and cultural symbolism to create a distinctive and immersive visual language.

Illustration System

Developed a custom illustration language to serve as a core component of the brand identity, reinforcing narrative storytelling across touchpoints.

Illustrations were created and refined through concept development and digital workflows, then adapted for use across signage, menus, merchandise, and social media.