Guided by Intuition — Brand & Social System
Developed a cohesive brand identity and social media content system for a wellness coach's platform. Designed logo, brand, and copy to maintain tone consistency across digital and physical applications.
Overview
Guided by Intuition is a wellness brand centered around mindfulness, intuition, and spiritual reflection. I developed a cohesive visual identity and extended it into a structured social media content system.
Brand Identity
Logo design (Adobe Illustrator)
Color palette & typography system
Visual motifs (moon phases, line illustrations)
Tone and messaging alignment
Social Media System
Branded Instagram grid & reels
Copywriting & content messaging
Motion-ready visual assets
Cohesive feed design
Brand Extensions
Event posters & collateral
Product design (custom water bottle)
Event photography
Outcome
A unified brand ecosystem spanning digital content, physical products, and live experiences.
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